In the wave of manufacturing moving towards high-end, refinement and intelligence, surface treatment, as the "appearance provider" and "protective armor" of industrial manufacturing, has become a core link driving the upgrading of 3C electronics, automobile manufacturing, smart wearables, medical devices and other fields. PVD (Physical Vapor Deposition) vacuum coating technology, with its advantages of environmental protection, excellent coating performance and wide adaptability, has become the mainstream technical direction in the surface treatment field. Kunshan YingliYue Electronics Co., Ltd. has been deeply engaged in the PVD field for more than ten years, taking technology as the foundation and innovation as the wing, witnessing and participating in the iterative upgrading of the industry, and also insight into the three core development trends of the future PVD surface treatment industry from the laws of industry development.
I. Explosive Demand in Multiple Fields, PVD Technology Enters a New Era of Scenario-Oriented Deep Cultivation
At present, the 3C electronics industry is continuously upgrading towards "thinness, lightness, high appearance and high durability". The metal components of mobile phones, computers and smart wearable devices not only require exquisite appearance effects such as mirror and matte, but also put forward strict standards for the wear resistance, corrosion resistance and fingerprint resistance of the coating; the integrated development of new energy vehicles and high-end fuel vehicles has brought new demands for the surface treatment of automotive metal accessories. Auto logos, keys, speaker grilles, exhaust pipes and other components need to meet the high-end texture design of the whole vehicle and adapt to the weather resistance requirements of complex outdoor environments; the refined development of the medical device industry has put forward higher professional standards for the biocompatibility and precision control of PVD coatings.
The differentiated demands of different industries and products have made the PVD surface treatment industry bid farewell to the era of "generalized processing" and enter a new stage of scenario-oriented deep cultivation. This requires industry enterprises to not only be proficient in core PVD technologies, but also deeply understand the product characteristics, application scenarios and quality standards of various downstream industries, so as to achieve in-depth integration of technology and scenarios. Since its establishment in 2012, YingliYue has focused on core fields such as 3C electronics, automobiles, smart wearables and medical devices. From the initial single PVD vacuum coating process to the current full-process services covering CNC, polishing, PVD/DLC, AF and laser engraving, it is based on a deep insight into the scenario needs of various fields. Over the past ten years, we have provided customized surface treatment solutions for well-known enterprises such as Apple, Huawei, OPPO, BMW and BYD, and accumulated rich scenario-oriented technical experience in the processing of thousands of products such as mobile phone buttons, auto logos and smart watch cases, which has also become the core competitiveness of industry enterprises in responding to changes in market demand.
II. One-Stop Solutions Become the Norm, Vertical Integration of the Industrial Chain is an Inevitable Trend
Surface treatment is an important supporting link in the manufacturing industrial chain. Downstream customers have increasingly higher requirements for production efficiency, quality control consistency and cost control. The traditional "single process processing" model can no longer meet the full-process needs of customers. From the blank processing of components to precision CNC, surface polishing, then to PVD coating, laser engraving forming, and finally quality inspection, customers are more looking forward to finding a partner with full-process capabilities to achieve "one-stop procurement and integrated services", thereby reducing supply chain management costs, improving production efficiency and ensuring the consistency of product quality.
Against this background, the vertical integration of the surface treatment industrial chain has become an inevitable trend in industry development, and enterprises that can provide "one-stop surface treatment solutions" will become the core choice of the market. YingliYue keenly captured this trend. From adding grinding and polishing processes in 2019 in response to customer needs, to achieving full-process coverage of CNC-polishing-PVD-laser engraving in 2020, and then to the large-scale layout of three factories, 40,000 square meters of workshops and 26 PVD vacuum coating machines today, we have always taken "vertically integrating upstream and downstream to provide customers with one-stop solutions" as our mission, and built a full-industrial-chain service system from process R&D, production and processing to quality inspection. At the same time, the one-on-one project management, special performance process customization, assistance in customer's front and rear process management and other service models we have created make the one-stop solution not only stay in "full process coverage", but also extend to "full service process", which is the core direction of future industry service upgrading —— taking customer needs as the center to achieve dual integration of technology and services.
III. Dual Drive of Technological Innovation and Green Intelligent Manufacturing, Defining a New Benchmark for High-Quality Industry Development
PVD technology itself has the characteristics of environmental protection, without the use of chemical agents in traditional electroplating, which is in line with the national "double carbon" strategy and the requirements of green development of manufacturing industry, which is also an important reason why PVD technology can quickly replace traditional electroplating. In the future, the green development of the industry will move towards a deeper level.The intelligence and energy conservation of the production process, and the environmental protection and high performance of coating materials will become the core directions of technological innovation. At the same time, with the continuous upgrading of downstream products, the R&D and application of super-hard coatings, functional coatings and nano-level precision coatings will become the main battlefield of technological competition for PVD enterprises.
The foundation of technological innovation lies in R&D strength and industrial experience. YingliYue has a core management team with more than 10 years of experience in the coating industry. Team members are well versed in material characteristics, coating processing skills and supporting front and rear treatment processes, providing solid talent support for technological innovation. The company has accumulated more than 30 patent certifications, among which many invention patents have been successfully authorized, forming an independent core technology system in PVD coating process, grinding and polishing technology and other aspects. In terms of production and intelligent manufacturing, we are equipped with more than 100 sets of advanced production and testing equipment such as surface grinders, AOI testing machines, nanoindentation testers and salt spray machines, realizing intelligent and precise control from production and processing to quality inspection; at the same time, the company has passed international standard certifications such as ISO9001, IATF-16949, ISO14001 and ISO45001, integrating quality management, environmental management and occupational health and safety management into the whole production process, and building a benchmark for green intelligent manufacturing with high standards.
In terms of new material R&D, DLC diamond-like coatings adapted to the high wear resistance needs of 3C electronics, composite coatings adapted to the high weather resistance of the automotive industry, and biocompatible coatings adapted to medical devices will become the key directions of future PVD technology R&D. The energy-saving transformation of production equipment and the digital upgrading of production processes will further improve the green production level of the industry, making PVD technology an important driving force for the green upgrading of the manufacturing industry.
Conclusion: With Original Aspiration and Ingenuity, Win the Future through Deep Cultivation
After more than ten years of trials and hardships, the PVD surface treatment industry has grown from germination to growth, from a single process to full-industrial-chain services, from the domestic market to global competition, and has always been moving forward driven by demand and technological innovation. As a participant and promoter of the industry, Kunshan YingliYue Electronics Co., Ltd. has always adhered to the vision of "becoming an excellent global surface treatment supplier", taken PVD vacuum coating technology as the core, accumulated strength in deep technological cultivation, and sought development in ecological win-win.
In the future, the PVD surface treatment industry will usher in broader development space, and will also face more fierce market competition and higher technical requirements. YingliYue will continue to take customer needs as the guide, technological innovation as the core, and one-stop solutions as the starting point, continue to deeply cultivate core fields such as 3C electronics, automobiles, smart wearables and medical devices, continuously upgrade process technology, improve service systems, expand production capacity layout, work hand in hand with downstream customers and industry peers, forge quality with ingenuity, lead the future with innovation, and jointly promote the high-quality development of the PVD surface treatment industry towards high-end, green and intelligent, contributing Chinese surface treatment strength to the upgrading of the global manufacturing industry!
